Nature is what we hold most dear.
As the spark that lit the land&water fire – shaping our philosophy, product concept and very existence – nature is what we hold most dear.
From the oceans, rivers and lakes that energise us; to quiet forests, clean air and buzzing hedgerows that lift our spirits, we’re committed to treading as lightly as possible on the natural world that has so inspired us.
We launched land&water in 2020 with two key environmental principles:
- To create natural products using only ethical and sustainable ingredients
- To push the boundaries and find the best packaging solution possible
ETHICAL AND SUSTAINABLE
land&water has a small batch philosophy, built on craftsmanship, chemistry and commitment. Each product’s development is rigorous, each ingredient is sustainably sourced, and each recipe is ethical and natural.
We have invested in sustainable practices from day one, selecting partners and suppliers whose principles chime with our own, and giving painstaking consideration to our ingredients and manufacturing processes.
- Manufacturers are selected for quality, ethos and environmental credentials
- Ethically sourced ingredients, 100% cruelty-free
- Only natural, botanical materials in all our skin formulations – better for the planet, and better for you
- High quality essential oils used sensitively and in meaningful quantities
- Our technicians are all ex-chefs, who we’ve sponsored through biochemistry degrees
- The full collection is suitable for vegans
- All products made in the British Isles
- Over 80% of our packaging (see below) is made in the British Isles, including our 100% post-consumer recycled bottles
- Candles made at a wind-powered farm in Cornwall
Discover more about where and how our products are made, in our Visual Diary: from Botany to Bottle
FINDING THE BEST PACKAGING SOLUTION
Our packaging ethos centres on re-use, recycle and refill – replacing virgin materials, contributing to the circular economy and reducing waste/ landfill.
Following two years of intensive research and development, we’ve chosen a packaging solution that feels good for the environment and good for our brand. We’re really proud to have been one of the first onto the market with this solution.
And while this in-depth process has informed the decisions that have got us this far, it’s a never-ending journey, as technology and society evolve, and new options emerge.
This is where we are today:
- We make our land&water bottles in Norfolk using 100% post-consumer recycled plastic (which comes from European domestic recycling, with batch-to-batch traceability, to ensure low distances in transportation and high quality in supply).
- Some of our products are housed in glass for safety reasons, which is widely recycled and endlessly reusable.
- We’ve minimised outer packaging wherever possible – for example, our candle is self-contained with jar and lid (no need for an outer box). But what card packaging and labels we do use (for example, in the gift sets and diffuser packs) are made from 100% FSC-certified paper stocks.
- To make our products even kinder to the planet (and your purse), we recently launched our bumper 5L refill bottles.
- All our packaging is 100% recyclable, with one exception – our pump. (When we launched land&water there was only a basic choice of recyclable pumps on the market. Happily, this has changed and we’re now sourcing and testing a new pump ready for when our current stocks are used up.)
For our seven products that come in plastic bottles (hand wash, hand lotion, alcohol hand gel, body wash, body lotion, shampoo and conditioner), safety reasons meant we had to choose plastic or aluminium over glass. Bathrooms typically have hard surfaces and smashed glass is obviously no good.
What’s more, the energy needed to manufacture and transport glass is much higher than that of recycled plastic.
Why not aluminium?
Research told us that customers like to see the contents of the bottles, and know how much is left. So transparent recycled plastic was preferable to opaque aluminium.
Why not bioplastic?
Initially, we wanted to use biopolymer made from sugarcane for our plastic bottles; it's an interesting option, described as renewable 'plant-based plastic', and uses ethanol extracted from sugarcane.
While this is a renewable source and captures carbon in growing the plants, the environmental impact of intensive farming processes is damaging – pesticides, herbicides, fertilisers and a significant amount of water are required (often in parts of the world where water scarcity is a big issue). It also casts doubt over the use of Brazilian land and may be encouraging land clearance for crops, threatening natural ecosystems and wildlife habitats.
There are always arguments for and against, and we continue to follow the evolution of plant-based plastics keenly. But 100% PCR feels right for land&water at this time.
We’re also monitoring alternative solutions, particularly the evolution of packaging-free solutions.
SUPPORTING PLANET AND PEOPLE
As well as finding genuinely impactful and meaningful ways to wipe out our carbon footprint, we’re also passionate about supporting under-represented communities to access nature and experience the myriad mental and physical benefits of spending time in the elements.
We’re currently researching regeneration, restoration and carbon sequestration projects to partner with – particularly in the blue carbon and ocean positive space – and blue and green health social projects and charities with a natural synergy to land&water.
We’re also at the beginning of our B Corp journey – and look forward to updating you on all these developments in 2022.